The Twilight Zone

The Concept

The Twilight Zone Infinity Room is designed to transport visitors into another dimension, delivering a visually captivating and mind-bending experience. The lighting concept is built around creating an infinite, surreal landscape using a strategic combination of mirrors, bluring the boundaries of reality, echoing the iconic themes of The Twilight Zone.
Upon entry, visitors are enveloped in a holding room with subtle, atmospheric lighting that sets a mysterious tone while they view the show trailer. This prelude builds anticipation and primes guests for the main event.
Inside the infinity room, precision-placed fibre optics and reflective surfaces create endless visual echoes, amplifying every movement and expression. Lighting sequences are programmed to shift gradually, enhancing depth and encouraging exploration, while ensuring every angle is “Instagrammable.” The interplay of shadow and light draws guests deeper into the illusion, making each photo unique.
The overall effect is immersive and interactive, designed to maximize dwell time, spark curiosity, and drive social sharing. The lighting supports seamless transitions from the holding area to the infinity room, guiding visitors through a narrative journey that both celebrates the legacy of The Twilight Zone and spotlights the show’s contemporary reboot.

CREDITS

Location: Westfield Sydney,
Client: Channel 10
Year: 2019
Experiential agency: Urban.