CREATING INSTAGRAM WORTHY SPACES IN HOSPITALITY.
Whether or not we like to admit it, social media plays a pivotal role in shaping customer perceptions and driving foot traffic to venues. It may be cringe-worthy but as designers, we are asked to create visually appealing spaces and/or moments throughout the space that can be captured in a single shot. While we want to think its the food and the experience thats the draw factor, it is, but socials are usually our first point of impression.
Working with the interior team, creative lighting can turn ordinary spaces into extraordinary, Instagram-worthy destinations and ordinary moments into incredible photo-ops.
Whether we’re highlighting architectural features by emphasizing details that add character to a space, creating dramatic shadows and contrast, adding pops of colour, embracing natural light, using bold fittings or creating intimate little corners, it is important to understand that whilst we are creating a vibe that is best experienced, the experience must translate into a quick snapshot, a reel or selfie. And a flicker free one at that.
While we design experiences that are to be experienced in the physical world, ensuring these experiences can be captured digitally is imperative. Flickering isn’t something we see with the naked eye but presents itself as a strobing effect on the screen. It’s super annoying, especially when you’re trying to capture the perfect shot. The biggest component that will affect flickering is the compatibility between the dimmer and the driver. The quality of the control gear cannot be compromised on and must be thought of as an investment, one that will pay itself off, especially since capturing the perfect shot/video is critical to a social media strategy.
